About
OGAM Music

OGAM Music was launched in October 2025 by Simon Singleton, the founder and organiser of the much loved East London music festival SHAKE THE HIGH ROAD.

Singleton has worked in the music industry for over 20 years on numerous projects for record labels, global brands, and agencies including FRUKT, where he was the lead music programmer for over a decade, working with major brands including Jagermeister, Accor Hotels, Mastercard, and Foot Locker.

PROJECTS (AT FRUKT)

*ibis Hotels - curation/ booking of 100+ in-hotel events in 30+ countries (inc. China, Dubai, Morocco and India). Booked many now-established acts from all over the world, from Jasmine 4T (UK) to Kouz1 (Morocco)
*Jägermeister - programmed 20 festival stages of the six-time award-winning Jagerhaus Stage (All Points East, Field Day etc) bringing the likes of Self Esteem, Maribou State, and Mike Skinner to play unique shows.
* Foot Locker - spearheading global instore music booking, working with cream of emerging rap and pop talent inc. Dave, AJ Tracey, and Lady Leshurr, as well as a talent partnership with Dua Lipa.
* Brand/Music Partnerships - Asahi, Meantime, Nando's, Pioneer DJ, Budweiser, Beefeater, LEGO, O2, Fitbit, Vodafone and more
* Music Supervision/Sync - managed global advertising campaigns for the likes of Walkers (The Spice Girls), L'oreal, Vauxhall (Dua Lipa), as well as composers, producers and production music houses.
* European Music Festival report, underpinned by insight and interviews with over 30 major European festivals, driving major brand investment for one of the world's biggest companies

Singleton began at the legendary independent music brand Pure Groove, which signed and developed artists including The Streets, Metronomy, and Plan B. During this period, he also booked shows at its much-loved (now sadly closed) venues, including hugely successful acts such as War on Drugs, Charlie XCX, and MARINA.